The call comes in while you're under a sink.
A backed-up drain doesn't wait for you to finish the job you're on. If the phone rings and nobody picks up, the homeowner calls the next plumber on the list.
Facebook ads forplumbing companiesaround Los Angeles.
I'm Sebastian Bembi. I run Facebook and Instagram ads for owner-run plumbing companies, and I build what sits behind the ad, so a homeowner who fills out the form hears back right away instead of after your last job of the day.
Book a 15-minute callWhere plumbing leads get lost
Callbacks happen at night.
By the time you sit down to return calls, the urgent jobs are booked with someone else. What's left is mostly people shopping on price.
Emergencies are hard to plan around.
Nobody can predict the next burst pipe. Water heater replacements, repiping and drain cleaning can be planned, and those are the jobs ads can fill on purpose.
How it works for a plumbing company
The ad
One clear offer for the work you want more of, like water heater installs or drain cleaning, shown to homeowners in the cities you actually drive to.
An instant text back
Every form fill gets a text right away from your business, asking what's going on and when they need someone. The homeowner knows a real company saw it.
One pipeline
Each lead lands in one list with its stage: new, contacted, quoted, booked. Nothing sits in a voicemail box or a Facebook message you forgot to open.
Follow-up for quiet leads
If someone doesn't answer the first text, they get a short follow-up, so a slammed week doesn't cost you jobs.
A page built for the click
A focused page about the service in the ad, with your license number, your reviews and a short form. It comes with the service while it runs.
What's included
Built once, then run every month.
The setup
- The offer and the ad, written, designed and built
- A focused website or landing page (a homepage plus up to four core pages), included while the service is active
- Facebook pixel and Conversions API, so tracking is clean
- A CRM pipeline with lead routing and an instant text back to every new lead
- Follow-up for new leads who don't reply right away
- Everything tested before a dollar of ad spend runs
Every month
- Budget and targeting adjusted as results come in
- Fresh creative before the current ad wears out
- A weekly one-page report: leads, cost per lead, what changed
- A 20-minute call once a month
- Lead-quality check-ins, so junk gets cut and real leads get chased
- Hosting and minor website maintenance
- Month to month from day one. Either side can cancel with 14 days' written notice.
- You pay Meta directly for ad spend on your own card. I never touch it or mark it up.
- I get you the lead. You or your team take the call and close the job.
The work guarantee
If 30 days of ads bring no leads, the next month's work is free.
If the ads are live for 30 days and you're not getting leads, I work the next month free until you are. I don't do money-back (if I've run your budget I've done the work), but I'm not going to keep charging you while it's not producing.
Proof, from a different industry
17 leads.Speed clinic sold outin 2.5 days.
- Website leads
- 17
- Campaign window
- 2.5 days
- Cost per lead
- $11.92
This campaign was for Train4Speed, a sports performance trainer in Los Angeles, not a plumbing company. It's the result I can show you today. Results vary by offer, budget, and market.
A good fit if you run a licensed plumbing company with a crew that can take on more planned work, and you want to see which ads bring booked jobs.
Questions
Google catches people who have a problem right now. Facebook reaches homeowners before they search, which suits planned work like a water heater swap or a repipe. For pure emergency calls, your Google Business Profile still matters, and I'll tell you that on the call.
Some, at first. A question or two on the form filters out a lot of it, and the weekly report shows lead quality next to lead count. Whatever brings junk gets cut, and the budget moves to what books jobs.
Then we spend less, or pause. The ad budget is yours and goes straight to Meta, so it can come down in a packed week and go back up when you have room.
No. If your current site works, the ad can point to a focused landing page instead. If you need a site, one with up to five core pages comes with the service while it runs.
No. I get you the lead and make sure it gets a text right away. You or your office take the call and close it.
Want to see if this fits your business?
Book 15 minutes. We'll look at your area, the work you want more of, and whether the numbers make sense. If they don't, I'll say so.
Book a 15-minute call