Sterling Growth

Facebook ads forcleaning companiesaround Los Angeles.

I'm Sebastian Bembi. I run Facebook and Instagram ads for owner-run cleaning companies, aimed at the clients who book again: homes on a weekly or every-other-week schedule, and offices on a set day.

Book a 15-minute call

Where cleaning leads get lost

One-time cleans don't fill the calendar.

A move-out or deep clean is a good job, but recurring clients are what keep the schedule steady. The ads should go after the clients you want to keep.

Requests come in while you're cleaning.

You and your crew are on site all day with your hands full. A message that waits until the evening has often gone cold by then.

A few cancellations empty a day.

Clients move, travel or cut back. If new bookings are not coming in steadily, two or three cancellations in one week leave real gaps.

How it works for a cleaning company

  1. The ad

    Ads for the work you want more of, such as recurring home cleaning or office cleaning, shown to people in the neighborhoods you serve.

  2. An instant text back

    Every request gets a text right away asking about the size of the place and how often they'd like a clean, so you can quote without a long phone call.

  3. One pipeline

    Leads sit in one pipeline from new to booked, so you can see who's waiting on a quote and who's ready to start.

  4. Follow-up for quiet leads

    People who asked for a quote and went quiet get a short, friendly check-in a few days later.

  5. A page built for the click

    A page that shows what's included in a clean, your reviews and a short booking form. It comes with the service while it runs.

What's included

Built once, then run every month.

The setup

  • The offer and the ad, written, designed and built
  • A focused website or landing page (a homepage plus up to four core pages), included while the service is active
  • Facebook pixel and Conversions API, so tracking is clean
  • A CRM pipeline with lead routing and an instant text back to every new lead
  • Follow-up for new leads who don't reply right away
  • Everything tested before a dollar of ad spend runs

Every month

  • Budget and targeting adjusted as results come in
  • Fresh creative before the current ad wears out
  • A weekly one-page report: leads, cost per lead, what changed
  • A 20-minute call once a month
  • Lead-quality check-ins, so junk gets cut and real leads get chased
  • Hosting and minor website maintenance
  • Month to month from day one. Either side can cancel with 14 days' written notice.
  • You pay Meta directly for ad spend on your own card. I never touch it or mark it up.
  • I get you the lead. You or your team take the call and close the job.

The work guarantee

If 30 days of ads bring no leads, the next month's work is free.

If the ads are live for 30 days and you're not getting leads, I work the next month free until you are. I don't do money-back (if I've run your budget I've done the work), but I'm not going to keep charging you while it's not producing.

Proof, from a different industry

17 leads.Speed clinic sold outin 2.5 days.

Website leads
17
Campaign window
2.5 days
Cost per lead
$11.92

This campaign was for Train4Speed, a sports performance trainer in Los Angeles, not a cleaning company. It's the result I can show you today. Results vary by offer, budget, and market.

A good fit if you run a cleaning company with room in the schedule for more regular clients, and a new recurring client is worth enough to you to pay for advertising.

Questions

Want to see if this fits your business?

Book 15 minutes. We'll look at your area, the work you want more of, and whether the numbers make sense. If they don't, I'll say so.

Book a 15-minute call