Sterling Growth

Facebook ads forHVAC companiesaround Los Angeles.

I'm Sebastian Bembi. I run Facebook and Instagram ads for owner-run heating and air conditioning companies, plus the text back and follow-up that keep leads from slipping through when the phone won't stop ringing.

Book a 15-minute call

Where HVAC leads get lost

Heat waves bury the phone.

When it gets into the hundreds inland, every AC company gets more calls than it can return. A lead that waits a few hours for a callback has usually found someone else.

Spring and fall go quiet.

Between seasons the calls slow down, but your techs still need hours. Tune-ups and replacement quotes can fill that gap if someone goes after them early.

Replacement quotes get buried.

A system replacement is your biggest ticket, and it takes the homeowner a while to decide. In a busy week those quotes sit under a stack of service calls and nobody checks back.

How it works for an HVAC company

  1. The ad

    Different ads for different times of year: AC tune-ups before summer, repairs and replacements in the heat, heating checks before winter.

  2. An instant text back

    Every lead gets a text right away. On the hottest days, a fast reply is often what decides who gets the job.

  3. One pipeline

    Repairs, replacement quotes and tune-up requests sit in one pipeline, so the big quotes don't disappear under service calls.

  4. Follow-up on open quotes

    Replacement quotes that go quiet get a short check-in, so a homeowner comparing systems hears from you again.

  5. A page built for the click

    A page about the service in the ad, with your license, the equipment you install and a short form. It comes with the service while it runs.

What's included

Built once, then run every month.

The setup

  • The offer and the ad, written, designed and built
  • A focused website or landing page (a homepage plus up to four core pages), included while the service is active
  • Facebook pixel and Conversions API, so tracking is clean
  • A CRM pipeline with lead routing and an instant text back to every new lead
  • Follow-up for new leads who don't reply right away
  • Everything tested before a dollar of ad spend runs

Every month

  • Budget and targeting adjusted as results come in
  • Fresh creative before the current ad wears out
  • A weekly one-page report: leads, cost per lead, what changed
  • A 20-minute call once a month
  • Lead-quality check-ins, so junk gets cut and real leads get chased
  • Hosting and minor website maintenance
  • Month to month from day one. Either side can cancel with 14 days' written notice.
  • You pay Meta directly for ad spend on your own card. I never touch it or mark it up.
  • I get you the lead. You or your team take the call and close the job.

The work guarantee

If 30 days of ads bring no leads, the next month's work is free.

If the ads are live for 30 days and you're not getting leads, I work the next month free until you are. I don't do money-back (if I've run your budget I've done the work), but I'm not going to keep charging you while it's not producing.

Proof, from a different industry

17 leads.Speed clinic sold outin 2.5 days.

Website leads
17
Campaign window
2.5 days
Cost per lead
$11.92

This campaign was for Train4Speed, a sports performance trainer in Los Angeles, not an HVAC company. It's the result I can show you today. Results vary by offer, budget, and market.

A good fit if you run a licensed HVAC company that wants more replacement work and steadier hours in spring and fall, and you have the techs to cover more calls.

Questions

Want to see if this fits your business?

Book 15 minutes. We'll look at your area, the work you want more of, and whether the numbers make sense. If they don't, I'll say so.

Book a 15-minute call